Walk Off Sales was started by Jay Echternach in August 2006, as a sales representation agency for Christian publishers that wanted to maximize their efforts in the general and mass market retail channels. Distributors and retailers served would include:
* Anderson Merchandisers
* Levy Home Entertainment
* Baker & Taylor Merchandising Services
* Wal-Mart stores
* Target stores
* K-Mart stores
* Meijer Super centers
* Fred Meyer stores
* Sam’s Warehouse Club
* Barnes and Noble
* Border’s
This unique and challenging retail segment offers publishers the ability to place their titles in upwards of 7,500 retail locations in all 50 states, Canada and Mexico. The general market represents the only non-book destination marketplace that serves the largest foot traffic count available to authors and their books. Buying and distribution locations include Bentonville, Ar., Hillside, Il., Minneapolis, Mn., Grand Rapids, Mi., San Diego, Ca., Seattle, Wa., Detroit, Mi. and Boston, Ma. Walk Off Sales has over 11 years of experience serving this channel and schedules publisher presentations 3x’s a year to coincide with retailer promotional and planogram buying windows.
Services that Walk Off Sales provides on a weekly and monthly basis include:
* Spreadsheets
* Retailer templates
* Web title data uploads
* Power point presentations
* Sample submission
* Advertising and marketing planning
* Pricing and discount negotiation
* Sales tracking
In addition to a sales representation agency, Walk Off Sales also offers clients a consulting service for a monthly retainer. These services include sales program review and creation, product development, staffing analysis, discount/terms/freight analysis and overall publishing direction. Clients must commit to a minimum 1 year contract.
Current publishers served include: Crossway, Regal, Oasis audio, Freeman-Smith publishing, Hendrickson publishing and Mighty Bright Reading Lights.
contact us @ 503-328-9577 or Jay@walkoffsales.com
